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James has inked two renewals with Nike since his initial rookie pact. James has pitched for more than 15 brands during his pro career. But his net worth was bolstered by a series of lucrative deals beyond the traditional straight-cash endorsement deal. His balance sheet also benefited from a partnership with Fenway Sports Group in Eastern time Sunday.

Nike names Jian Zihao as first esports ambassador

Over the next few hours until midnight, dollar sales of the jerseys set the single-day record for an NBA player joining a new team as a free agent or by a trade, Boyle said. Skip to content.


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Basketball star LeBron James has built his brand on multiple platforms, including films. James got good reviews in the Amy Schumer comedy "Trainwreck. LeBron James wears a hat advertising his digital media company, Uninterrupted.

New ESPN First Take - LeBron James Signs Lifetime Deal with Nike Over $500M

No other sports figure can touch that sort of social ROI. Just got to Chicago and BlazePizza sounds so amazing to me right now!

National Basketball Association highest-paid players (salaries & endorsements) 12222

May have to make a stop in there! The consistency of his brand, as well as the personal involvement in nearly everything he shares or discusses on his social accounts, lends a credibility and authenticity to what he does. This is great for his fans, great for his business investments, and great for his personal brand. James used this deeper engagement with businesses and his fan base to take control of his own brand story.


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  • For more articles like this, subscribe to the Content Standard newsletter. Featured image attribution: Keith Allison. Jonathan Crowl specializes in digital marketing and content creation for both B2B and B2C brands, with an emphasis on startups and technology. He lives in Minneapolis.

    The NBA’s Highest-Paid Players LeBron James Leads With $89 Million

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